What is Nexo, the Main Sponsor of the Dallas Open?
FRISCO, TX – This February, the eyes of the tennis world are fixed on the Ford Center at The Star. As the 2026 Nexo Dallas Open kicks off, the tournament—the only ATP Tour indoor championship in the United States—is debuting a bold new look. Central to this transformation is Nexo, a global leader in digital asset wealth management, which has stepped in as the inaugural title sponsor in a landmark multi-year agreement.
For the Dallas Open, now in its second year as a prestigious ATP 500 event, the partnership marks a turning point. But for Nexo, it is the latest move in a “Wealth Forward” strategy that aims to bridge the gap between high-performance sports and the next generation of digital finance.
A Digital-First Experience in the Heart of Texas
Nexo isn’t just placing its name on the marquee; it is fundamentally upgrading the player and fan experience. As part of its sponsorship, Nexo spearheaded a major court resurfacing project at the Ford Center. This modern playing surface ensures that elite athletes—including top-ranked Americans like Taylor Fritz and Ben Shelton—compete on world-class infrastructure.
“Aligning with a partner that is shaping the next generation of digital asset solutions strengthens our vision for the next generation of tennis,” said Tournament Director Peter Lebedevs.
Beyond the professional venue, Nexo’s commitment to North Texas is visible in the community. The company recently funded the resurfacing of public courts in West Dallas, providing year-round access for youth players. This “grassroots to grandstand” approach mirrors Nexo’s philosophy of building lasting value, whether through community sports or digital wealth.
What is Nexo?
Founded in 2018, Nexo has rapidly become the premier wealth platform for digital assets. With over $11 billion in assets under management and more than $371 billion processed, the platform serves millions of clients across 150+ jurisdictions.
Nexo provides institutional-grade tools that allow forward-thinking investors to:
- Build and Manage: Through dynamic savings products and advanced trading tools.
- Preserve Wealth: With robust security, global licensing, and 24/7 client care.
- Move at Speed: From crypto-backed credit lines to the world’s first dual-mode crypto card, Nexo ensures wealth moves as fast as a 140 mph serve.
A Global Tennis Powerhouse
The Dallas Open is the crown jewel of Nexo’s American presence, but the company’s “Wealth Forward” vision is a global movement. In 2026, Nexo has established itself as a dominant force across the ATP and Grand Slam circuits:
- The Australian Open: Nexo made history as the first-ever Official Crypto Partner of a Grand Slam. Fans in Melbourne now see the Nexo Coaches Pod, a dedicated area that highlights the strategy and real-time decision-making central to both elite tennis and wealth management.
- Latin American Flagships: Nexo serves as the Official Crypto Partner for the Abierto Mexicano Telcel (Acapulco) and the Mifel Tennis Open (Los Cabos), bringing digital assets courtside to some of the most vibrant stops on the tour.
Preparation, Precision, and Performance
Why tennis? For Nexo, the sport is a perfect metaphor for financial success. Both require meticulous preparation, extreme precision, and the ability to stay composed under immense pressure. By investing in the Dallas Open, Nexo is positioning itself at the intersection of excellence and ambition.
As fans gather at The Star to witness the 2026 champion, they aren’t just watching a game—they are seeing a glimpse into a future where digital innovation and tradition play on the same court.