Nexo Named Title Partner of ATP 500 Dallas Open in Multi-Year Deal
FRISCO, Texas – The Dallas Open has entered a new era. Tournament officials announced today that Nexo, a leading digital assets wealth platform, has signed on as the tournament’s first-ever title partner.
Beginning with the 2026 edition, the event will be officially known as the Nexo Dallas Open.
The tournament is scheduled for February 7-15, 2026, at the Ford Center at The Star in Frisco. This partnership coincides with the tournament’s second year as an ATP 500 event, cementing its status as one of the premier stops on the North American indoor circuit.
A Major Move for “Next Gen” Finance and Tennis
The agreement is described as a multi-year partnership, initially set for three years with a two-year extension option. This deal makes Nexo the title partner of one of only two ATP 500 tournaments in the United States.
“This partnership with Nexo represents a transformative moment for the Dallas Open,” said Tournament Director Peter Lebedevs. “Securing a title partner of this caliber as we launch into year two as an ATP 500 event continues to elevate our tournament on the global stage.”
Who is Nexo?
Nexo is a global digital assets wealth platform established in 2018. It allows clients to grow, manage, and borrow against their cryptocurrency holdings. According to company data, the platform manages over $11 billion in assets and has processed more than $371 billion in transactions for over 7 million users worldwide.
The Dallas partnership is part of a rapid expansion of Nexo’s footprint in professional sports.
- Australian Open: Nexo recently signed a landmark partnership with Tennis Australia, becoming the official crypto partner of the Australian Open and other “Summer of Tennis” events.
- Formula 1: In early 2026, Nexo was also announced as the official digital asset partner for the Audi Formula 1 team.
By securing the naming rights to the Dallas Open, Nexo is clearly targeting the tennis demographic to expand its brand of “next generation” wealth creation.
Community Impact
The partnership was unveiled at a ceremony at the Hattie R. Moore Park Tennis Courts in Dallas, where officials debuted the new tournament logo on freshly resurfaced community courts.
The court renovation is the first initiative of the partnership’s community outreach program, designed to improve access for youth and recreational players in North Texas. “The Nexo Dallas Open has always believed in giving back to the community that makes this event possible,” Lebedevs added.
2026 Tournament Preview
The Nexo Dallas Open will feature a star-studded field when play begins in February. As the only indoor ATP Tour championship in the U.S., it has drawn commitments from:
- Taylor Fritz (Top-ranked American)
- Ben Shelton (Top-ranked American)
- Casper Ruud (2025 Runner-up)
Ticket Information: Single-session tickets, weeklong passes, and weekend packages are available now at www.dallasopen.com.
