Coco Gauff Net Worth (Updated December 2025)

At just 21 years old, Coco Gauff has already achieved what most athletes dream of in a lifetime — Grand Slam titles, global fame, and a financial empire that keeps on growing. She’s not just one of the brightest stars in tennis; she’s also one of the highest-earning female athletes in the world.

From her breakout moment at Wimbledon as a fearless 15-year-old to her 2023 US Open and 2025 French Open triumphs, Gauff’s rise has been nothing short of electric. But while fans love watching her dominate the court, what’s just as fascinating is how she’s built her fortune off the court — with smart business moves, brand deals, and a financial game plan that rivals her backhand.

As of November 2025, Coco Gauff’s estimated net worth is around $40.8 million, according to detailed financial modeling and post–WTA Finals earnings data. That figure reflects not just her winnings and sponsorships, but a strategic approach to wealth that includes her own management company and equity investments in major brands.

So how exactly did she get here — and how does she manage to turn every victory into long-term wealth? Let’s break down Coco Gauff’s incredible financial journey, from her teenage breakthrough to becoming a self-made sports mogul before her 22nd birthday.

The Early Days: How Coco Gauff Started Building Her Fortune (2018–2022)

From Teen Prodigy to Financial Rookie (2018–2019)

Coco Gauff officially turned pro in 2018 — yep, at just 14 years old. Most teenagers that age are still figuring out high school, but Coco was already stepping onto the global tennis stage. She made her ITF debut in May 2018, marking the start of what would become one of the most impressive early career runs in women’s tennis.

For most new pros, the early years can be tough financially. Traveling around the world for tournaments, paying coaches, and handling all the behind-the-scenes costs can easily burn through more than $100,000 a year. Many lower-ranked players actually lose money during this stage.

But Coco’s journey was different — and that difference started with smart business moves.

Before she even stunned the world by beating Venus Williams at Wimbledon 2019, Coco had already secured a couple of huge sponsorships. She signed with New Balance in 2018 and then Barilla Group (yes, the pasta brand) in early 2019, right after her 15th birthday. Those early endorsement deals brought in around $1 million in 2019 alone — a number that immediately put her in a different financial league than most players her age.

What did that mean? She could afford top-tier coaching, better training, and global travel — without worrying about going broke. While other up-and-comers had to budget every tournament, Coco’s brand deals gave her breathing room and allowed her to focus purely on tennis. It was a rare advantage, and it paid off quickly.

The Climb Continues: Consistency Brings Cash (2020–2022)

Between 2020 and 2022, Coco’s performance curve just kept trending upward. She reached the fourth round of the Australian Open (2020), the quarterfinals of the French Open (2021), and then the final of the French Open in 2022 — an incredible run that helped her rise into the top tier of women’s tennis.

These results weren’t just career milestones — they were financial ones, too. Each deep Grand Slam run triggered performance bonuses written into her sponsorship contracts. For companies like New Balance or Barilla, a major final meant global exposure, and that meant bigger checks for Coco.

By 2022, she had also achieved something few players manage at such a young age: the WTA Doubles World No. 1 ranking. That kind of consistency and visibility made her a dream for sponsors and a strong investment for brands looking for longevity, not just hype.

All in all, Coco’s “foundation years” were as much about smart financial positioning as they were about tennis performance. By the time she entered her 20s, she wasn’t just one of the sport’s most exciting players — she was already operating like a seasoned professional, with a business mindset that set her apart from most athletes her age.

The Big Paydays: How Coco Gauff Built Her Fortune on Court (2018–2025)

Counting the Millions: Coco’s Career Prize Money So Far

Let’s talk about the hard cash Coco Gauff has earned by simply doing what she does best — winning tennis matches.
As of November 2025, her total career prize money stands at about $29,759,121. That includes roughly $695,000 from her run at the 2025 WTA Finals in Riyadh — $340,000 for showing up and another $355,000 for winning one round-robin match.

That puts Coco, at only 21 years old, among the top 12 all-time WTA money earners. Here’s how she stacks up against some legends:

Standing	Player	Career Prize Money
10	Angelique Kerber	$32,545,460
11	Coco Gauff (est.)	~$29,759,000
12	Agnieszka Radwanska	$27,683,807

Pretty wild, right? She’s already ahead of players who had decade-long careers — and she’s still just getting started.

Her 2025 season alone brought in around $12.9 million in winnings, driven mainly by her victory at the French Open, plus other strong performances at events like the United Cup and Wuhan Open. That French Open title — her second Grand Slam — was a major financial boost and one of the biggest payouts of her career.

Why Grand Slams = Major Paydays

When it comes to income spikes, nothing beats a Grand Slam win. Coco’s victories at the 2023 US Open and 2025 French Open were huge not only for her trophy shelf but also for her bank account — each worth over $3 million in prize money alone.

But here’s the kicker: the real payday goes far beyond that. Every time Coco wins a major, it triggers bonus clauses built into her endorsement contracts. Brands like Rolex and New Balance reward her with tiered performance bonuses. So when she lifts a Grand Slam trophy, she doesn’t just get the check from the tournament — she also unlocks an entire wave of sponsor bonuses that can push her total earnings for that event much higher.

That’s why her $12.9 million in on-court earnings for 2025 might actually be a conservative estimate. The real total — once you include those performance bonuses — could easily climb several million higher.

By now, Coco’s prize money alone forms a rock-solid financial base. Even if she never earned another dollar from endorsements, that nearly $30 million gives her serious long-term security. Unlike sponsorships, which can come and go with popularity or results, prize money is guaranteed income. It’s taxed and managed, but it’s hers — a rare kind of financial independence in the sports world.

More Than Just a Player: Standing Up for Financial Fairness in Tennis

Coco’s influence goes beyond her own paycheck. She’s also become a voice for change in how tennis players are paid. In recent years, she’s spoken up about the need for a fairer revenue share between tournaments and players — especially for those outside the Top 100, who often struggle just to cover travel expenses.

For context, the US Open’s total prize fund jumped by 20% in 2025, reaching an impressive $90 million. But even with that increase, the player revenue share still sits below 20% of total tournament earnings. Coco’s push for better player compensation and welfare funds shows she’s thinking long-term — not just about herself but about making tennis more sustainable for everyone.

That kind of leadership adds a different dimension to her brand. She’s not just a champion on court; she’s using her platform to make the sport fairer and more transparent. And that, in turn, strengthens her public image and makes her even more valuable to sponsors who care about authenticity and social impact.

The Real Money Maker: Coco Gauff’s Off-Court Empire

When it comes to Coco Gauff’s wealth, the big story isn’t just about what she wins on court — it’s what she earns off it. Her endorsement portfolio has become the real engine behind her fortune, and it’s the main reason her name now shows up next to “highest-earning female athlete in the world.”

Endorsements That Changed the Game

By 2025, Coco had hit a new commercial high. She pulled in around $25 million in endorsement and off-court income that year — nearly double what she made from tennis tournaments (about $12.9 million).

That gap tells you everything you need to know: Coco’s income is now decoupled from her week-to-week performance. Whether she’s winning matches or taking time off, her brand keeps earning.

This kind of setup is something most athletes dream of — it means financial independence from the constant grind of competition. Even if an injury ever sidelines her, she’s got multi-million-dollar retainers from major brands that keep her income steady.

It’s no wonder she’s held the title of world’s highest-paid female athlete two years running. And she’s not just keeping up with tennis stars — she’s outranking global icons like Novak Djokovic ($29.6M) and Iga Świątek ($24M) in total earnings.

The Brands That Bet Big on Coco

Coco’s endorsement lineup is stacked — and it’s beautifully balanced across lifestyle, luxury, and performance brands.
Here’s a snapshot of her sponsor roster:

• New Balance – her longest-running partner since 2018, estimated to bring in at least $1 million per year. She’s even designed her own shoes with them.
• Head – her equipment sponsor, providing racquets and performance gear.
• Rolex – a status-defining partnership that places her in the elite club of global luxury ambassadors.
• Barilla – the Italian pasta giant that signed her when she was just 15.
• Bose, UPS, Fanatics, Baker Tilly, Carol’s Daughter, and Naked Juice – rounding out a portfolio that hits everything from tech to wellness.

What’s especially interesting is how early Coco’s brand relationships started. Her deals with New Balance and Barilla were secured before she even reached her full market value. That long-term loyalty has paid off for both sides — and it’s likely that those contracts include performance-based bonuses and future escalation clauses.

Beyond Sponsorships: The Power of Ownership

Coco isn’t content with just collecting checks — she’s thinking like an entrepreneur. Several of her more recent partnerships include equity stakes, meaning she’s not just endorsing a brand, she’s part of its long-term success.

A standout example is her 2025 deal with Naked Brand (the smoothie company), where she was named “Chief Smoothie Officer.” That partnership includes an ownership share in the business — a smart move that turns her brand influence into an appreciating asset.

Since Naked Brand is part of a larger corporate group, her stake may not pay out immediately, but over time it could grow into one of her most valuable holdings. This shift — from short-term endorsement income to long-term equity — mirrors what we’ve seen from financially savvy athletes like Serena Williams and Naomi Osaka.

It’s also part of why Coco’s wealth is so resilient. She’s building capital value, not just cash flow. Even if her active playing years eventually slow down, her business interests will keep expanding.

Building Her Own Empire: How Coco Gauff Became the CEO of Herself

By 2025, Coco Gauff wasn’t just an athlete — she was the head of a growing business network. Her approach to money and management shows a level of maturity far beyond her age. While many players focus purely on the next tournament, Coco has been busy setting up a structure that keeps her wealth working for her long after the final point is played.

Launching Coco Gauff Enterprises (CGE)

In April 2025, Coco made one of her boldest moves yet: she launched Coco Gauff Enterprises (CGE), her very own management and business firm. This wasn’t just a symbolic gesture — it marked her official break from Team8, the sports agency co-founded by Roger Federer, which had managed her career for years. Instead, CGE teamed up with WME (William Morris Endeavor), one of the biggest talent agencies in the world, to help manage her growing brand, philanthropic work, and new business ventures.

The goal of CGE is simple: take full control of her career, finances, and intellectual property. By doing this, Coco stopped paying outside commissions and instead turned those costs into internal business expenses. That might sound like a small shift, but it’s a huge deal financially. Instead of giving a percentage of every deal to an agency, those payments now go toward her own company — which she owns.

This setup also allows smarter tax planning. For example:

• CGE can pay for team salaries, travel, and business expenses directly.
• These costs are considered deductions before her personal income is taxed.
• As a result, Coco can reduce her effective tax rate on endorsement income — something that makes a major difference when you’re earning tens of millions a year.

Even though CGE doesn’t have an official public valuation yet, its value lies in the ownership of Coco’s brand and future ventures. It’s essentially the business version of herself — just like Serena Ventures for Serena Williams or Hana Kuma for Naomi Osaka.

Coco is clearly following the same “build an empire” playbook.

Where She’s Investing Her Money

Coco isn’t letting her money sit idle — she’s putting it to work. One of her first major investments was in Unrivaled, a 3-on-3 women’s basketball league that raised $35 million in funding. She joined as an athlete investor, not just a name for publicity. The investment fits perfectly with CGE’s mission to make an “impact in business, philanthropy, and beyond.” It also aligns with her passion for supporting women’s sports.

She’s also got her equity stake in Naked Brand, the smoothie company she endorses, and other long-term investments that show she’s thinking like a true entrepreneur. These aren’t quick-cash deals — they’re non-liquid, long-term assets that could grow massively in value over time.

By branching into different areas — sports, nutrition, and possibly even media in the future — Coco is setting herself up for the next stage of her career: not just as a player, but as a businesswoman who owns her image, her company, and her financial destiny.

Breaking Down the Numbers: How Coco Gauff’s Net Worth Really Adds Up

By now, it’s clear that Coco Gauff isn’t just playing tennis — she’s running a full-blown financial operation. But how do all those millions from tournaments, sponsorships, and investments translate into her actual net worth? Let’s dig into the math (don’t worry, it’s the easy-to-read version).

The Cost of Being Elite: Professional Expenses (POE)

Being a top-tier athlete isn’t cheap. While Coco earns massive paychecks, she also spends big to stay at that level. From world-class coaching and trainers to travel and management, her Professional Operating Expenses (POE) are substantial — but totally necessary.

Here’s what a single season looks like for a Top 5 WTA player like Gauff in 2025:

Expense Type	Estimated Annual Cost	Description
Coaching Performance Bonus	~$1.29 million	Typically 10% of her $12.9M prize money
Base Salaries (trainers, physio, manager)	~$500,000	Covers her full-time support team
Global Travel & Accommodation	~$250,000	For herself and her crew across the season
Total (2025)	≈ $2.04 million	High-level cost of maintaining an elite operation

Over the span of her pro career from 2018–2025, those costs add up to about $6 million in total. That may sound steep, but compared to her earnings — over $84 million gross — it’s actually pretty efficient. It’s about 11% of her total endorsement income or 20% of her total prize money. Basically, Coco’s sponsorships more than cover her operating costs, which means most of her on-court money goes straight to building long-term wealth.

The Tax Reality: How Much She Keeps After the IRS and Others

Next comes every athlete’s least favorite part — taxes. Because Coco competes globally, she has to deal with a complicated web of tax laws, often referred to as the dreaded “jock tax.” That means she pays taxes in nearly every country where she competes.

As a U.S. citizen, she’s taxed on worldwide income, but she can claim foreign tax credits to offset some of those payments. Still, the total hit is big.

Here’s how it breaks down:

• U.S. federal rate: up to 37% for top earners.
• International taxes: countries like the UK can take up to 45% on earnings above £150,000, and some even tax a portion of her global endorsement income if she’s competing there.
• Forbes once estimated that her effective tax rate in the UK alone hit 36.5% back in 2019.

So, when modeling her long-term finances, a conservative 38% effective tax rate (ETR) is used for all taxable income. That’s the realistic average for a player competing on the global circuit.

The Final Equation: What’s Coco Gauff’s Real Net Worth?

Now let’s put all the pieces together — income, expenses, and taxes — to figure out where Coco stands financially as of November 2025.

Financial Component	Value (Cumulative 2018–Nov 2025)	Notes
Total Gross Prize Money	$29,759,121	Includes 2025 WTA Finals
Total Endorsement Income	$55,000,000	Based on verified and modeled data
Total Gross Income	$84,759,121	Combined total
Professional Expenses (POE)	-$6,000,000	Cumulative 2018–2025 estimate
Net Taxable Income	$78,759,121	After deducting POE
Tax Liability (38% ETR)	-$29,928,466	Global and U.S. taxes combined
Modeled Liquid Net Worth	≈ $48.83 million	What’s left after expenses and taxes
Non-Liquid Strategic Assets	Positive (unquantified)	Includes CGE, Naked Brand equity, Unrivaled stake

When you adjust for potential unmodeled costs like early training expenses or management fees, a conservative liquid estimate of her current net worth sits around $40.8 million — and that’s not counting the growing value of her business ventures and equity holdings.

So while most media outlets still quote the “$35 million” figure, that’s likely outdated. Once you include her post–WTA Finals income and her new business structure, $40–50 million is a much more accurate range.

What Makes Her Wealth Different

Coco’s financial setup is unique for someone her age. She’s only 21, but her wealth already looks like that of a seasoned entrepreneur:

• Diversified income: She’s not just dependent on tournament results.
• Equity and ownership: She owns a piece of her business and several brands.
• Efficient structure: Through CGE, she’s managing expenses and taxes like a pro.

All of this gives her long-term financial independence — something even many top athletes struggle to achieve.

The Big Picture: Where Coco Gauff Goes From Here

As of late 2025, Coco Gauff’s financial foundation is rock solid. She’s crossed the point where her money depends on her tennis results — now her brand and business ventures are what drive her wealth.

Her final modeled net worth of $40.8 million places her among the richest active women athletes in the world. But beyond that, her financial structure — built around ownership, equity, and smart management — shows that she’s thinking decades ahead.

What’s Next for Coco’s Financial Future?

Here are a few smart moves that experts recommend she keeps focusing on:

1. Leverage Coco Gauff Enterprises (CGE):
   Keep growing it as the hub of all her deals to retain more profit and negotiate equity-based contracts.
2. Optimize Global Tax Strategy:
   Continue using smart tax planning to reduce exposure from multiple countries and protect her earnings long-term.
3. Diversify Investments:
   With over $40 million in liquid assets, investing across stable sectors like tech, real estate, or green energy would secure consistent growth outside of sports.

Coco’s not just winning titles — she’s mastering wealth-building like a seasoned business mogul. At just 21, she’s already laid the foundation for a financial empire that could last long after her tennis career ends.

Wrapping It Up: Coco Gauff’s Money Game Is on Another Level

It’s wild to think that Coco Gauff is only 21 and already running her career like a Fortune 500 company. From her early sponsorships as a teenager to her current empire built around Coco Gauff Enterprises (CGE), she’s proven that being smart off the court can be just as powerful as being dominant on it.

As of November 2025, Gauff’s estimated net worth sits around $40.8 million, with an upper projection of about $48.8 million once you include everything from endorsements to long-term assets. That puts her in elite company — not just among tennis players, but across all women’s sports.

And the best part? She’s not slowing down anytime soon.

What makes Coco’s financial story so impressive is how intentional it all is. She hasn’t just stumbled into wealth — she’s built it step by step:

• By turning brand deals into long-term equity.
• By creating her own management company.
• And by thinking generationally, not just season-to-season.

This is exactly the kind of blueprint that’s redefining what it means to be a modern athlete.

What Coco Can Teach Us About Money and Mindset

Even if you’re not a tennis fan (or a millionaire), there’s a lot to learn from how Coco handles her career:

1. Own Your Brand.
   Coco didn’t just lend her face to sponsors — she created a business around herself. By forming CGE, she took ownership of her identity and financial future.
2. Think Long Term.
   Short-term income is great, but building assets — like equity in brands or business ventures — is what keeps wealth growing even when you’re not actively working.
3. Be Smart About Taxes and Costs.
   Coco’s corporate structure and international strategy help her keep more of what she earns. It’s proof that financial literacy is just as important as hard work.
4. Diversify and Give Back.
   From investing in women’s basketball to pushing for fairer pay in tennis, Coco’s moves show that wealth can be both profitable and meaningful.

The Future Looks Even Brighter

If the past few years are any clue, Coco’s financial journey is only getting started. She’s already setting up a business foundation that could rival what Serena Williams and Naomi Osaka have built. With a growing list of global sponsors, smart investments, and her own management company, she’s well on her way to generational wealth status.

Coco Gauff isn’t just a tennis champion — she’s a case study in how to turn talent, timing, and self-awareness into a powerhouse brand. The next time you watch her play, remember: every forehand winner she hits might just be another investment in her future.